Thursday, November 28, 2019
Imperial Woman Essays - Historical Novels, Manchu People, Concubines
Imperial Woman In 1852, a Manchurian girl, Orchid, clan name Yehonala, was summoned to be viewed by the Emperor of China. On the twentieth day of the sixth moon, the last Empress of China was chosen. By right, her cousin, Sakota, was the Emperor's consort, but she gave birth to a girl. Yehonala gave birth to a boy and became the Empress, Tzu Hsi. Once the Son of Heaven dies, Tzu Hsi and the consort, Tzu An, became the Empress Mother and Regent. Since Tzu Hsi was the stronger of the two, it seemed as if she was the only Empress. Her son grew up to be the Emperor of China. All his decisions were still made by his mother, but he died young. Tzu Hsi had to find the next heir before any trouble started. She took her sister and the sixth prince's son to be raised as the next Emperor. Once the Heir grew up, Tzu Hsi retired to the Summer Palace. Again, she was called back to be the ruler of China since her nephew had made foolish decision. The people of China called her Old Buddha. According the novel, Yehonala was a beautiful woman with a fierce heart. Since she was a virgin, she was called to be viewed by the Dowager Mother and the Son of Heaven. She could not disobey the command. Yehonala wanted to marry her third cousin, Jung Lu, but the Emperor of China chose her to be one of his concubines. His mother opposed this decision because she noticed Yehonala had a strong spirit. Concubines were not meant to have ambitions, they were meant to be pretty and serve the Emperor in any way. Yehonala's cousin, Sakota was chosen to the Consort. Earlier, an older Sakota was Emperor's chosen one, but she had died. By tradition, the Emperor must fulfill his duties to the dead Consort by choosing Sakota to be his new Consort. Once Sakota conceived, the Emperor's duties were done and he turned to Yehonala. The Emperor did not leave his bedchamber for three days. According to the records, no concubine or consort had stayed with the Emperor Hsien Feng for such a long time. Yehonala became pregnant, but she did not say anything. If Sakota bore a son, then Yehonala would be useless. However, if Yehonala bore a son and Sakota bore a girl, then Yehonala would have the title of the young Dowager Mother. As it turns out, Sakota did give birth to a weak girl. Yehonala started to educate herself so she would be a proper ruler. The Dowager Mother had died at the announcement of the girl infant and the pregnancy of Yehonala. On third moon of the spring year, Yehonala gave birth to a son. According to tradition, Sakota had a duty to protect the Heir like her own child. Because of her status, Yehonala manipulated the Emperor to allow her to have an equal position as Sakota. Her name was changed to Tzu Hsi. Before her life was simple, now she has to defend her life and her son's life from the younger brothers of the Emperor. Prince Cheng, Prince Yi, and the Grand Councilor plotted to kill Tzu Hsi and the Heir while the son of Heaven was dying. Tzu Hsi very cunningly persuaded the dying monarch to declare the child the heir and the two Empresses as Regents. As a supreme ruler and more dominant than Sakota, Tzu Hsi ordered the Three Traitors to die. The Grand Councilor Su Shun was sliced into one thousand pieces and his whole family was killed. Prince Yi and Prince Kung were ordered to hang themselves in order to save face, or die with dignaty. Other than protect herself from power greedy politicians, the Chinese distrusted female rulers, specially the females from Manchu race, so there were many rebels ready to overthrow the dynasty. Foreigners were trying to take over businesses and convert China to a more Western lifestyle. All of this was her burden to take of and she was only twenty-six years old. As her son grew up, there was some speculation about the little emperor's paternity. Tzu Hsi had made Jung Lu the new Grand Councilor and there was talk about who was the real father. Once the little Emperor was in his teens, he became the Emperor of China, but Tzu Hsi still had power behind the throne. The Dowager Mother did not want foreigners taking over her country, so she forbade any sort of
Sunday, November 24, 2019
Hans Bellmer Essays
Hans Bellmer Essays Hans Bellmer Essay Hans Bellmer Essay 1 The Message of Hans Bellmers Dolls The dolls that Hans Bellmer constructed and photographed during the 1930s remain disturbing and controversial to this day. Although his work is well known for its iconic and conceptual ideals connecting with surrealists and Dadaists at the time, his work deliver a strong relationship to the cruel social and political conditions that were occurring inside Nazi Germany. It was only fitting that the birth of Hans Bellmers girl- doll collection came about at the same time as the rise of Hitler and the Third Reich. These dolls were constructed in response to the rise if fascism in Germany. These images were an attack on the typical Nazi art and aimed to rebel against the ideal female body and gender construction. I believe that Bellmer wanted to redefine, expose and overturn how gender and sexuality was critiqued in Nazi Germany, while also expressing some internal anxieties on his own. In the year 1933, the Nazis came to power in Germany. It was at this time that Bellmer gave up all work that might contribute to the government. During this time is went he produced a body of work that would receive a critical response from its viewers. He constructed his series f doll in his response to his thought that if the origin if my work is scandalous, it is because for me, the world is a scandal. Although the society in which he lived in did play a large role in the constructions of these dolls, and scene of this father role and identity connecting to (his) a farther fgure did come about in some of his works. In the article by Taylor, he goes into detail about the meaning behind the work of Bellmers dolls. : He points out that much of where he starts from portrays an ideal that much of his works involving dolls, toys, and games derive from this childhood anxiety. Bellmer stated, mies, my dolls were the beginning. Obviously there was a convulsive flavor to them because they reflected my anxiety and unhappiness. He later on went to say that idea these dolls were representational to the thought of rejecting his adult life and the attempt to return to his childhood that became this erotic liberation for him. Bellmer constructed two series of dolls that imaged that of adolescent girls. These were modeled assuming various poses in different settings that were then photographed to create a complex narrative. These dolls are staged in unsettling scenes and alternate orderings of the female body. The contrast between the realistic body parts being organized in unnatural way, in everyday day environments is what made these so strange. These physical permutations, multiplications of limbs and fragmented parts, many be viewed as a complication of male anxiety, as well as male fantasies or erotic domination and control. In one of the paintings in Die Puppe (1934), Bellmer incorporates objects from a nursery or playroom such as the marble, puppet, and cigar box. The riveting of the marbles spiral intrigues him, almost as if they were, what he referred to as the frozen cstasy. In this piece Bellmer incorporates the marble in to the piece as a sign of tension that have these supernatural powers that are within this glass globe. This scene depicts a leg in a black boot, breasts misplaced, and head detached, as it 2warps its thigh around the oversized marble, creating the thought of intercourse or pleasure is taking place. On the reverse side of this painting, Die Glasmurmel foreground. This multicolored object is featured many of times in the Memories of the Doll Theme. It can be said that the connection between both of these paintings s the use of the marble, creating this thought of frozen ecstasy that can clearly be viewed in both. A certain theme of childhood and detachment has surrounded the though t behind most of the work that he had done. In another work that was published in Die Puppe (1934), Bellmer presents a dolls detached legs, with a white rose emerging from where the two legs meet. He then positions a womans high- heeled shoe; extending forward to almost look as if it is symbolizes female genitals. It is clear that this is not a accurate representation of a woman, about a woman, or femininity. It is about the underlining message of most of he work is about, this masculine anxieties that are inspired by the female sex. Frued goes on to explain Bellemers work and locates the anxiety that produces the conflict of the fetish. The fear comes from the thought the young child who feels detachment and densification towards his mother, because she no longer has her genitals. The anxiety that builds throughout these works is not fear of castration but fear but rather fear of separation. There is also a strong sense of insecurity and alienation Bellmers personal, financial, and political life that come forth. Much of Freuds insight allowed us to se Bellmers devotion to dolls in a different light. This was a lifelong profession of farther hatred and anxiety producing homosexual desires. These dolls were inspired by Bellmers attraction to his mothers sisters daughter, whom he viewed as an object. The dolls represent the chain of female relations that he has towards this attraction and then the possession that his farther has over all of it. This is why his feminine identification with dolls and the female body is so prominent throughout this career. Bellmers dolls also have a nightmare like quality to them. In one particular photograph of The Doll (1935), he shows a struggling, naked woman hanging from a tree and in the back ground what appears to be a shadow of a man. One can ask is this photo about rape or is this about something more complex. All of the dolls in which he constructed had this feeling of hurt and but their attacker is never revealed. This leads the viewed to think question where this person is that is causing these figures such harm and more importantly why they are in the positions that they are. In much of Bellemers later work Frued goes on to point out the onnection between his childhood and his detachment between his father and the society of the Nazi Germany world that surrounds them. Bellmers girl-doll collections were used to not only express the way in which he thought that the government was acting at the time, but also a way to express this internal fantasies. These images were an attack on the typical Nazi art and aimed to rebel against the ideal female body and gender construction. Hans Bellmer wanted to redefine, expose and overturn how gender and sexuality was critiqued in Nazi Germany, and while doing so he also expressed the internal anxieties on his own.
Thursday, November 21, 2019
Female Bloggers Assignment Example | Topics and Well Written Essays - 2500 words
Female Bloggers - Assignment Example She has been on the blog since August 2004 and has had over 50, 000 profile views but the blog entries stop in September 2010. The blogger writes about her personal experiences and expresses her thoughts, views, and concerns about her family, friends and constantly gives an update about the situation in Iraq. This is a traditional blog as opposed to a news blog. Her journey begins as a new wife of an Iraqi man and she takes us through the changes she experiences over the course of six years. She also writes about her experiences of being a mother and gives detailed accounts of her visits to her motherland i.e. Iraq. In her last entry, she has thanked all her fans and discloses her permanent shift to the United States. She says that the new beginning of her life in the United States would not allow her to communicate via the blog and thus breaks the news of stopping any further blog entries (Neurotic Iraqi wife). She has a good writing style and articulates her thoughts well. It is very informal and there is no use of technical jargon which makes it easy to read. Her ideas are consistent, while her writing is coherent and fluent. Often when telling a story, she makes use of ââ¬Å"anadiplosisâ⬠. This is when the same word or words are used at the end of a sentence and the beginning of a new one. She makes good use of this technique when she wants to grab the attention of the reader and overemphasize something. This example can be found in the following sentence where she writes ââ¬Å"Today after all these years I stopped asking. I stopped asking â⬠¦Ã¢â¬ ¦..â⬠(Neurotic Iraqi wife). The blog has a background image of a woman standing in a mosque. The subtle brown color of the blog coupled with the light gold imprints of the writings gives it a very surreal touch. It is aesthetically pleasing to the eyes.Ã
Wednesday, November 20, 2019
World Religion---If you are not religious, what are your views on Essay
World Religion---If you are not religious, what are your views on religion - Essay Example Furthermore, as religion has been part of life and sometimes people may be hiding in it while carrying on with heinous activities. At the same time, religion provides a chance or people to reflect on events taking place in their lifeââ¬â¢s, their meaning and where they are going. It helped bring oneââ¬â¢s self or being in a settled place where he or she functions harmoniously with the minimal domination of the runway mind, bodily function and emotions. Therefore, this is one of the major reasons for people engaging in one religion or another so that they can gain direction in their daily lives. Most of the books that have been written in different religions are the writings of the ancient people that have been put together from some of the finest writers of their time. Thus, it serves as a guideline for the human life by guiding on what to do and how to do it. At the same time, the books give accounts of the activities that took place in the past, the kind of lifestyle people had at that time. Therefore, the books cannot be termed as a message from the supernatural powers. At the same time, I believe that there is a rebirth and reincarnation of people in different forms thus there is continued life on earth and not elsewhere. As a non-believer, I really do not believe in any one religion as being superior to another. However, I respect others people beliefs and whatever that they may want to do to satisfy their spiritual needs. Treating others with love, kindness, respect and love makes life more fulfilling at the end of the day. In addition, one always has to find meaning in their lives through various ways, and everybody ought to respect that. Although in my opinion, I believe that religion has denied a number of people an opportunity of discovering a lot in their personal relationship and existence. Religion does not allow people to question most of its teachings and lets people just believe in whatever that had been laid down in each particular religion.
Monday, November 18, 2019
Event Response Plan Research Paper Example | Topics and Well Written Essays - 1500 words
Event Response Plan - Research Paper Example ef Executive may declare a ââ¬Å"state of emergencyâ⬠at the local level in line with formal activation of response and recovery efforts by local agencies. If the event surpasses the capability of the local jurisdiction, the state emergency management is notified in order to inform the governor to declare a ââ¬Å"state of emergencyâ⬠and initiate the state assistance. The state agencies get a notification of the emergency and mobilized to initiate a collaborative approach towards managing the event. Proper coordination strategies including organization by function and application of appropriate technologies are important in allowing for proper coordination of the governmental, faith-based, and non-governmental agencies towards mitigating threats posed by emergencies (Pinkowski, 2008). After the floods emergency has been deemed to be beyond the local jurisdictionââ¬â¢s control, the Local Emergency Management Director may forward a request to the Governor. This is to allow for declaration of a ââ¬Å"state of disasterâ⬠or ââ¬Å"state of emergencyâ⬠in order to facilitate activation of the state assistance according to the set forth provisions (Federal Emergency Management Agency, U. S. Fire Administration, 2012). The request is forwarded to the District Emergency Management Coordinator before it is passed on to the State Emergency Management Director, who informs the Governor of the emergency. Before seeking the state assistance, it is important for the local jurisdiction to have utilized all the appropriate emergency relief forces such as the mutual aid, local contractors, and regional or any other reachable resources. For the state assistance to be authorized, the State Emergency Management Authority will verify the proper use of and exhaustion of any local resources. It is important to note that state assistance only supplements the local resources and efforts towards relieving any extraordinary burden that are attributable to imminent threats to public safety, health, and
Friday, November 15, 2019
Analysis of the Chocolate Industry in India
Analysis of the Chocolate Industry in India Project Objective This project aims at understanding the overall Chocolate Industry in India, the product portfolios of different players in the market, various factors affecting the growth and success of chocolate industry in India, the challenges and opportunities which the market offers and the changing trends in the Indian Chocolate Industry. The project also covers a brief study of Cadburys India with reference to above points. An Overview of Chocolate Industry in India The chocolate industry in India as it stands today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70 percent. The companys brands (Five Star, Gems, Eclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s, Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene. The latter has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15 percent market share. The Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Arecanut and Cocoa Manufactures and Processors Co-operative (CAMPCO) are the other companies operating in this segment. Competition in the segment will get keener as overseas chocolate giants Hersheys and Mars consolidate to grab a bite of the Indian chocolate pie. Per Capita Chocolate Consumption (in lb) of first 15 countries of the world Rank Countries Per Capita Consumption (in lb) Switzerland 22.36 Austria 20.13 Ireland 19.47 Germany 18.04 Norway 17.93 Denmark 17.66 United Kingdom 17.49 Belgium 13.16 Australia 12.99 Sweden 12.90 United States 11.64 France 11.38 Netherlands 10.56 Finland 10.45 Italy 6.13 INDIA, stands nowhere even near to these countries when compared in terms of Per Capita Chocolate Consumption. The Indian chocolate industry is extremely fragmented with a range of products catering to a variety of consumers. We have the bars/slabs, jellies, lollipops, toffees and sugar candies. Given Indias mammoth population, it comes as a surprise that per capita chocolate consumption in the country is dismally low a mere 20 gms per Indian. Compare this to over 7 kgs in most developed nations. However, Indians swallowed 22,000 tonnes of chocolate last year and consumption is growing at 10-12 percent annually. The market size of chocolates was estimated to be around 16,000 tonnes, valued around Rs. 4.16 billion in 1998. Volume growth which was over 20% pa in the 3 years preceding 1998, slowed down thereafter. Both chocolate and sugar confectioneries have abysmally low penetration levels, in fact, even lower than biscuits, which reach 56 per cent of the households. Market growth in the chocolate segment has hovered between 10 to 20%. In the last five years, the category has grown by 14-15% on an average and will expect it to continue growing at a similar rate in the next five years. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Growth will mainly come through an increase in penetration as income levels improve. However, almost all of this consumption is in the cities, and rural India is nearly chocolate-free. But the fact is that three quarters of Indians live in Rural Areas. Average summertime temperatures reach 43 degrees Celsius in India. Chocolate melts at body temperature of 36 degrees. Per capita consumption of chocolates in India is minuscule at 20gms in India as compared to around 5-8 kgs and 8-10 kgs respectively in most European countries. Awareness about chocolates is very high in urban areas at over 95%. Growth of other lifestyle foods such as malted beverages and milk food have actually declined by 3.7 per cent and 11.7 per cent, however the CHOCOLATES continue to grow at the rate of 12.6%. Low priced unit packs, increased distribution reach and new product launches can be said to have fuelled this growth. The launch of lower-priced, smaller bars of chocolate in the last two years and positioning of chocolate as a substitute to traditional sweets during festivals, have boosted consumption. This is also because chocolate, which was considered to be an elitist food, has caught the fancy of buyers looking for a lifestyle item at affordable cost. Till recently, chocolate consumption had been restricted by low purchasing power in the market. Chocolates and other cocoa-based snack foods were looked upon as food suitable only for the well-off. After economic liberalization in 1991, major changes have occurred in food habits, partly on account of rise in gross domestic product (GDP) growth and higher purchasing power in the hands of the middle-class representing a third of the total population. Availability of chocolate products has also exploded. A study had projected that sales of the Indian chocolate industry would rise from $125/$130 million in 1998 to $175/$180 million by the year 2000 and to $450 million by the year 2005 which ACTUALLY happened irrespective of various negative factors. Per capita chocolate consumption continues to be low at about 200g per person, being mainly consumed in urban areas. In the middle and higher income groups, 70 per cent of children, 43 per cent of young adults and 16 per cent of adults consume chocolate. AC Nielsen ORG Marg report estimates the Indian Chocolate Industry worth at Rs 2,000-crore (Rs 20 billion) Types of Chocolates Depending on what is added to (or removed from) the chocolate liquor, different flavors and varieties of chocolate are produced. Each has a different chemical make-up, the differences are not solely in the taste. 1. Unsweetened or Baking chocolate is simply cooled, hardened chocolate liquor. It is used primarily as an ingredient in recipes, or as a garnish. 2. Semi-sweet chocolate is also used primarily in recipes. It has extra cocoa butter and sugar added. Sweet cooking chocolate is basically the same, with more sugar for taste. 3. Milk chocolate is chocolate liquor with extra cocoa butter, sugar, milk and vanilla added. This is the most popular form for chocolate. It is primarily an eating chocolate. Cocoa is chocolate liquor with much of the cocoa butter removed, creating a fine powder. It can pick up moisture and odors from other products, so you should keep cocoa in a cool, dry place, tightly covered. There are several kinds of cocoa Low-fat cocoa has the most fat removed. It typically has less than ten percent cocoa butter remaining. Medium-fat cocoa has anywhere from ten to twenty-two percent cocoa butter in it. Drinking or Breakfast cocoa has over twenty-two percent left in it. This is the cocoa used in chocolate milk powders like Nestles Quik. Dutch process cocoa is cocoa which has been specially processed to neutralize the natural acids in the chocolate. It is slightly darker and has a much different taste than regular cocoa. Decorators chocolate or confectioners chocolate isnt really chocolate at all, but a sort of chocolate flavored candy used for things such as covering strawberries. It was created to melt easily and harden quickly, but it isnt chocolate. Categories of Chocolates Commercial Chocolates are available in the following forms: Bars or Moulded Chocolates Counts Panned Chocolates (Gems) Ãâ°clairs Assorted Chocolates Bars or moulded chocolates (like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, and Nestle Milky Bar) comprise the largest segment, accounting for 37% of the total chocolate market in volume terms. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. Panned chocolates accounts for 10% of the total chocolate market. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. .. Form of Consumption Pure Chocolates Toffees Cakes Pastries Malted Beverages Wafer Biscuits Baked Biscuits Chocolate Desserts Chocolate Manufacturing Process Workers cut the fruit of the cacao tree, or pods open and scoop out the beans. These beans are allowed to ferment and then dry. Then they are cleaned, roasted and hulled. Once the shells have been removed they are called nibs. Nibs are blended much like coffee beans, to produce different colors and flavors. Then they are ground up and the cocoa butter is released. The heat from the grinding process causes this mixture of cocoa butter and finely ground nibs to melt and form a freeflowing substance known as chocolate liquor. From there, different varieties of chocolate are produced. What is conching? Raw unprocessed chocolate is gritty, grainy and really not suitable for eating. Swiss chocolate manufacturer Rudolph Lindt discovered a process of rolling and kneading chocolate that gives it the smoother and richer quality that eating chocolate is known for today. The name conching comes from the shell-like shape of the rollers used. The longer chocolate is conched, the more luxurious it will feel on your tongue. Market Size (by value by volume) The Indian chocolate market is valued at Rs. 650 crores (i.e. Rs. 6.50 billion) a year. The Indian chocolate bazaar is estimated to be in the region of 22,000-24,000 tonnes per annum, and is valued in excess of US$ 80 million. Chocolate penetration in the country is a little over 4 percent, with Indias metros proving to be the big draw clocking penetration in excess of 15 percent. Next, comes the relatively smaller cities/towns where consumption lags at about 8 percent. Chocolates are a luxury in the rural segment, which explains the mere 2 percent penetration in villages. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Major Players their Market Share The major players in the Indian Chocolate Industry are: Cadburys India Limited Nestle India The Gujarat Co-operative Milk Marketing Federation (GCMMF) AMUL Cocoa Manufactures and Processors Co-operative (CAMPCO) Cadburys India Limited A Study CADBURYS INTERNATIONAL Cadbury is a very old trusted name. It all started in Birmingham in England when John Cadbury started his family grocery shop with side business of cocoa and chocolate products in around 1824. His two sons, Richard and George, expanded their family business of cocoa and chocolate. Bournville, a town near Birmingham, was build by them as a part of expansion of their business. Cadbury family is also known for their contribution in social reforms and considered as liberals. This family was in the forefront of adult education movement in England. CADBURYS INDIA LIMITED Cadbury was originally incorporated as a wholly owned subsidiary of Cadbury Schweppes Overseas Ltd (CSOL) in 1948. The companys original name was Cadbury Fry (India) Ltd. In 1978, CSOL diluted its equity stake to 40% to comply with FERA guidelines. In 1982, the name was changed to Hindustan Cocoa Products. CSOLs shareholding was increased to 51% in Jan 83 through a preferential rights issue of Rs700mm. The current name was restored in Dec 89. In 2001, Cadbury Schweppes made an open offer to acquire the 49% public holding in the company. The parent holds over 90% of the equity capital after the first open offer. A second open offer has been made to buyback the balance shareholding, after which the company would operate as a 100% subsidiary of Cadbury Schweppes Plc Ever since the Cadbury is in India in 1947, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. The company today employs nearly 2000 people across India. Its one of the oldest and strongest players in the Indian confectionary industry with an estimated 68 per cent value share and 62 per cent volume share of the total chocolate market. It has exhibited continuously strong revenue growth of 34 per cent and net profit growth of 24 per cent throughout the 1990s. Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing. With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5.5 lakhs outlets across the country and this number is increasing everyday. OBJECTIVES AND VALUES Our objective is to Grow shareholder valueover the long term Cadbury in every pocket Our marketing strategy is aimed at achieving this vision by growing the market, by appropriate pricing strategy that will create a mass market and to have offerings in every category to widen the market Our Managing For Value Process incorporates Setting stretched financial objectives. Adopting Value Based Management for major strategic and operational decisions and business systems. Creating an outstanding leadership capability within our management. Sharpening our company culture to reflect accountability, aggressiveness and adaptability. Aligning our management rewards structure with the interests of our shareowners. VISION Life Full Of Cadbury Cadbury is an organisation which impacts and interacts with the consumers. Cadbury is present in most happy occasions in the life of our consumer. Our brands excite our consumer. Cadbury is an expression of a consumers life. Cadbury Full Of Life Cadbury as a company is vibrant. Cadbury ia a fun and energising workplace. Cadbury is robust and alive. Business Cadbury dominates the Indian chocolate market with above 65 70 % market share. Besides, it has a 4% market share in the organized sugar confectionery market and a 15% market share in milk/ malted foods segment. Cadburys Indian operations are not just the largest in Asia but also the cheapest. In India, Cadbury has the largest market share anywhere in the world and has been the fastest growing FMCG Company in the last three years with a compound annual growth rate of 12.5 per cent. Plant locations Cadburys manufacturing operations started in Mumbai in 1946, which was subsequently transferred to Thane. In 1964, Induri Farm at Talegaon, near Pune was set up with a view to promote modern methods as well as improve milk yield. In 1981-82, a new chocolate manufacturing unit was set up at the same location in Talegaon. The company, way back in 1964, pioneered cocoa farming in India to reduce dependence on imported cocoa beans. The parent company provided cocoa seeds and clonal materials free of cost for the first 8 years of operations. Cocoa farming is done in Karnataka, Kerala and Tamil Nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary Induri Farms Ltd near Pune. In 1989, the company set up a new plant at Malanpur, MP, to derive benefits available to the backward area. In 1995, Cadbury expanded Malanpur plant in a major way. The Malanpur plant has modernized facilities for Gems, Eclairs, Perk etc. Cadbury also operates third party operations at Phalton, Warana and Nashik in Maharashtra. These factories churn out close to 8,000 tonnes of chocolate annually. Cadburys Dairy Milk (CDM): Cadburys Dairy Milk is the flagship brand of Cadburys not only in India but world wide. CDM is the single largest selling unit in India. It has annual sales to the tune of Rs 200 crore. CDM not only accounts for 30 per cent of the total chocolate market in value, but commands nearly 26 per cent in volume terms and close to 30 per cent of Cadburys annual turnover. Moving from a predominantly adult positioning in the days of the legendary dancing girl ad, to the teens and the tweens, when the Cyrus Broacha ads hit the airwaves, CDM has made a long sweet journey. In spite of the new categories being explored by Cadbury, its star brand remains Cadbury Dairy Milk (CDM) which continues to corner almost 30 per cent of the chocolate market. Cadburys Temptation: Cadburys Temptation is premium chocolate brand aimed for high value consumption. Various variants available are Almond, Rum, Cashew Orange. Cadburys temptation is priced at Rs. 40 Cadburys Celebration Cadbury India launched its premium Celebrations range, which contains traditional Indian dry fruits wrapped in Dairy Milk chocolate. This gifting option combines the pleasure of giving away dry fruits which Indians traditionally consider a premium, healthy gift with chocolate. Cadbury now has 90 per cent market share in this profitable segment. PRODUCT REVAMPING INNOVATIONS Cadburys chocolate brands registered double-digit growth in 2002, touching an astounding 19 per cent in the second half of that calendar year. Getting the power brands right was the first priority, so genuine re-launches of the products were made. However, the growth rate was declining after that. The growth went down from 19 per cent in 1999 to 12 per cent in 2000 to single-digits, with seven per cent in 2001. If it staged a smart recovery to nearly 10 per cent in 2002, it was largely on the back of Chocki and the revamped power brands. PRODUCT INNOVATIONS: 5 STAR: Consumer feedback suggested that the old 5 Star was too chewy, and people complained of it sticking to their teeth. It was made softer and melted easily in the mouth introduced as 5 Star Crunchy PERK: Perk was made much lighter and the size of the bar increased to match Nestles Munch. Perk had been under fire from Nestles deadly duo of KitKat and Munch, but after the relaunch, its marketshare is two per cent more than KitKats. And, the five-year-old brand is now almost as big as the decades-old 5 Star in size, both in the region of Rs 50-55 crore. HEROES: Packaging innovation has played a vital role in revamping of various Cadburys brands. Heroes brand is simply a multi-pack with miniatures of all its most popular brands in a single outer case. NEW PRODUCT LAUNCHES Rich Dry Fruit Collection For Gifting Festive Season Cadbury Celebrations Rich Dry Fruit Collection a range of premium chocolate gift boxes. Available in attractive packs, the Collection caters to a premium gifting consumer and is an ideal festive gift. It is a unique combination of the best Cadbury chocolate and premium dry fruits and comes in four different formats each of which is a mix of select premium dry fruits enrobed in rich Cadbury Dairy Milk chocolate. Cadburys Creative Launch A new after dinner segment Cadbury Desserts for sweet moments after dinner Khaane Ke baad Kuch Meetha Ho Jaye. Rs. 20/- per packet of 44 gms Cadbury Dairy Milk (CDM) Desserts with rich indulgent crà ¨me center, in exotic traditional flavors of Tiramisu and Kalakand. CDM Desserts offer the perfect rounding off taste, after meal that adds special Meetha moments to the family. The rich tastes of CDM combined with the unique crà ¨me center in exotic flavors provide a special chocolate experience. CDM Desserts add delight to the after-meal moments, especially with the consumers whose current choice of sweets range from home made delicacies to fruits to meethai. PRICING After the roaring success of Nestles Munch and Chocostick, Cadburys empire struck back hard. The Rs 5 price point accounts for more than half of all chocolate sales. Nestle had seized the initiative at this price point, with its launch of Munch, now a roaring success (and the largest selling product at that price point). Today, Cadbury has four products at this price point: CDM, Perk, 5 star and Gems and the five-rupee CDM bar is its single largest-selling SKU. This is a potent price point in India, because the average purchasing power is abysmally low, is what industry analyst have to say. Nestle kicked off one of the biggest success the liquid chocolate category with its brand Chocostick priced at Rs.2 three months ahead of competition. Cadbury did react with Chocki, priced at Rs 2, expanding the concept of sachetisation to new frontiers. Chocki has been the single biggest growth driver for Cadbury as well as the entire chocolate category. The novelty of the format endeared itself to the existing customer. In less than one year, it constituted nearly 10 per cent of the total chocolate market, split equally between Cadbury and Nestle. Volume led growth strategy Cadbury has followed a well-planned strategy of fuelling volume growth by introducing smaller unit packs at lower price points. Simultaneously, the company seems to have astutely juggled with the larger pack sizes and raised prices to a degree higher than what appears at face. The strategy has driven volumes in the last two years and we expect the volume growth to continue in the next two years. PRICE WOES Chocki, selling at a potent price point of Rs 2, was ideal for smaller towns, especially since it did not need refrigeration. But Chocki started to cannibalise other higher-priced chocolates in larger markets. The students of Bombay Scottish (an upmarket school in Mumbai) are not supposed to eat Chocki, they should not have even heard of the product. Distribution Chocolate needs to be distributed directly, unlike other FMCG products like soaps and detergents, which can be sold through a wholesale network. 90% of chocolate products are sold directly to retailers. Distribution, in the case of chocolates, is a major deterrent to new entrants as the product has to be kept cool in summer and also has to be adapted to suit local tropical conditions. Cadburys distribution network used to encompasses 2100 distributors and 450,000 retailers. The company has a total consumer base of over 65 million. Besides use of IT to improve distribution logistics, Cadbury is also attempting to improve distribution quality. To address the issues of product stability, it has installed VISI coolers at several outlets. This helps in maintaining consumption in summer, when sales usually dip due to the fact that the heat affects product quality and thereby offtake. To avoid cannibalization of its higher priced products from lower priced ones, Cadbury is setting up two separate distribution channels one for CORE business other for MASS markets, with different stockists, wholesalers and retailers. One set will be dedicated to Cadburys high-end products and traditional chocolates. The other will cater to the mass market brands namely Chocki, Halls, Eclairs et al all products priced below Rs 3. But today, Cadburys distribution network reaches out to six lakh outlets each for its chocolate confectionery brands (i.e. total reaching12 lakh outlets). Promotion Typically it is said that chocolates are being eaten when everyone is happy. And this is something advertising has always portrayed. But it is found chocolates are eaten under diverse conditions and moods when people are anxious, when they are sad, when happy a whole range of emotions. Condensing these views thoughts, it can be said chocolate is a true soul mate. Someone who is with you through the ups and downs of life, helping you bounce back. And thats what Cadburys Dairy Milk (CDM) positioned itself as a special friend. % Share of various Brands Ad spending of Cadbury Here, the 6 Cadbury brands shown in the graph comprise 85% of the advertising pie, whereas, rest of the 9 brands advertised by Cadbury comprise 15% of the advertising. Cadbury Dairy Milk Chocolate is the most advertised brand (with 22%). RE-INVENTING CABDURY Kya Swad Hai Zindagi Mein redefined the way Indians looked at Cadbury Chocolates. (The commercial showed a beautiful young lady overcoming all obstacles on the cricket ground, crossing boundary, watchman, securities and embracing her lover who won the game by hitting a six). This theme introduced in around mid 90s bought instant growth to Cadburys Dairy Milk. The Ad campaign ran successful for about four years and immersed deeper inside hearts of Indians. In March 2002, Cadbury launched its next advertisement campaign for its flagship chocolate brand, Cadburys Dairy Milk (CDM). The campaign featured a television (TV) commercial that was significantly different from the companys earlier commercials for the brand. It featured Cyrus Broacha interviewing college students and asking why they liked to eat CDM. This was followed by college students singing their excuses for eating CDM. Just as the commercial seems all set to end with the students and Cyrus singing the famous CDM theme, Khane Walon Ko Khane Ka Bahaana Chaahiye (those who want to eat, will find excuses), a student comes up and questions Cyrus, The advertisement aimed at conveying the idea that no specific occasion is required for consuming CDM. This was a significant departure from CILs strategy of appealing to adults in India, who sought a rational justification for indulging in chocolate consumption. Cadbury roped in Preity Zinta for its PERK brand. Preity Zintas angelic dim ples laid the foundation for what would become the Indian teenagers favorite snack. After this campaign, PERKS sale surged Cadburys advertising has, over the past few years, aptly reflected Indias passion for chocolates. Cadbury And The Worm Controversy The discovery of worms in some samples of Cadburys Chocolate in early October 2003 created one of the biggest controversies in India against a Multi National reputed for being a benchmark of QUALITY. The controversy created an deep adverse impact on the company with their sales not only drastically dipping down, but at the same time allowing the competitors to establish their foothold and taking maximum advantage of Cadburys misfortune. The controversy, and the adverse publicity received in several countries, set back its plan of outsourcing model which would have resulted in significant revenue generation, several months back. The worms controversy came at the worst time.the next few months were the peak season of Diwali, Eid Christmas. Cadbury sells almost 1,000 tonnes of chocolates during Diwali. In that year, the sales during festival season dropped by 30 per cent. The company saw its value share melt from 73 per cent in October 2003 to 69.4 per cent in January 2004. In May, however, it inched up to 71 per cent. CDM sales volumes declined from 68 per cent in October 03 to 64 per cent in January 2004 Clearly, the worm controversy took a toll on Cadburys bottom-line. For the year ended December 2003, its net profit fell 37 per cent to Rs 45.6 crore (Rs 456 million) as compared with a 21 per cent increase in the previous year. However, Cadburys reiterated that all through the 55 years of leadership in India, that it has remained synonymous with chocolates and have remained committed to high quality and consumer satisfaction. CABDBURYS FIGHT-BACK Project Vishwas Steps to ensure quality regain the confidence Following the controversy over infestation in its chocolates, Cadbury India Ltd unveiled Project Vishwas, a plan involving distribution and retail channels to ensure the quality of its products. The companys team of quality control managers, along with around 300 sales staff, checked over 50,000 retail outlets in Maharashtra and replaced all questionable stocks with immediate effect. The Vishwas programme was intended to build awareness among retailers on storage requirements for chocolates, provide assistance in improving storage conditions and strengthen packaging of the companys range of products. Cadbury reduced the number of chocolates in its bulk packets to 22 bars from the present 60 bars. These helped stockists display and sell the products safely and hygienically 190,000 retailers in key states were covered under this awareness programme. The Big B FACTOR The big factor that has pushed up CDM sales is the Amitabh Bachchan campaign. It helped restore consumers faith in the quality of the product. In early January, Cadbury appointed Amitabh Bachchan as its brand ambassador for a period of two years. The company believed that the reputation he has built up over the last three decades complements their own, which was built over a period of 50 years. Yet, the entire credit of recovery could not be attributed to the brand mascot. Incisive action taken by the company also helped. Some of which were: Responded to consumers concern over the issue rapidly. Also, the communication campaign worked effectively in giving out the central message. The packaging was changed to include a sealed plastic wrapper inside the outside foil. Cadburys launched a new purity-sealed packaging for its flagship product, Cadbury Dairy Milk. The packaging is in response to foreign bodies, notably worms, being found in its products. Over the next few weeks Cadbury will work towards introducing either a heatsealed or a flow-pack packaging that offers a high level of resistance to infestation from improper storage. New advertising promotion campaigns were in place which accounted for an Ad spend of nearly Rs 40 crore (Rs 400 million) Cadbury invested nearly Rs 25 crore (Rs 250 million) this year on new machinery for the improved packaging. CADBURYS SINGING SWEETLY AGAIN All is well that ends well. And for Cadburys India, nothing can be sweeter than Regaining Back the Consumer Confidence. Thanks to quick action taken to recover the damage done by the worm controversy like Operaion Vishwas, adopting new packaging massive advertising with Mr. Amitabh Bachchan as their brand ambassador, Cadburys regained its market share. The survey conducted by the company says that consumers have long forgotten the controversy and are back to their merry chocolate-chomping ways. Sales were back to the precontroversy levels. Consumer confidence in the product was back and there was a steady progression in sales .The company posted a high double digit sales growth in that year end. The recovery began in May 2004 when Cadburys value share went up to 71 per cent. Hires AT Kearney to curb costs Cadbury India appointed management consultancy firm AT Kearney to draw up a strategy to control costs in several areas, including sourcing of raw materials and packaging. This was partly an outcome of the worms controversy more than a year ago. Among other things, it changed the wrappers for its Cadbury Dairy Milk brand and introduced better coolers. The consultancy firm will also look at the sourcing of direct and indirect materials like renegotiating with suppliers for longer term contracts and vendor management. Other costs (indirect expenses) like travel costs and hotels were also being studied. In other words, Cadbury is trying to reduce the cost per stock keeping unit (SKUs, or packs). The aim is to improve efficiencies. Earnings sensitivity factors Cocoa bean prices: Domestic as well as international prices of key raw material cocoa have significant impact on margins. Excise duties : Changes in excise levied on malt and chocolate influences end product prices and thereby volume growth as well as margins. Changes in
Wednesday, November 13, 2019
James Arthur Baldwin :: Biography James Baldwin Writers Essays
James Arthur Baldwin James Arthur Baldwin was born the first of nine children during 1924 in Harlem. His father, David, was a clergyman and a factory worker, and was the source of all of James Baldwin's fears. Baldwin's mother, Berdis, was a homemaker. Baldwin first started writing around age fourteen as a way of seeking the love which he was missing from his family life. During this time Baldwin attended Frederick Douglas Junior High School and DeWitt Clinton High School. During his school years, Baldwin won several awards for his writings. The joy that he felt from having others praise his work was overshadowed, however, by his father's disapproval of his non-Christian-oriented writing. James Baldwin's father was a very religious Christian who forced the church on young James. For a few years (from ages fourteen through seventeen), Baldwin was even a preacher. It was the bittersweet beauty of the church which Baldwin said turned him into a writer. Those few years of lost herding opened James Baldwins' eyes to the fact that he was in need of soul searching. Those years would not be in vain; the cadences of black religious rituals sound throughout his writings. Baldwin was also known to credit his years at the pulpit for morphing him into the writer he was to become. In 1942 James Baldwin was fed up with his father, fed up with the church, and (at that point) fed up with his life. The brassy, young Baldwin went into a restaurant, which he knew was designated for whites only, and demanded that he be served. When the waitress informed him that they did not serve his "kind" in that restaurant Baldwin picked up a glass and hurled it at her with all his pent up spite for the world. (That was the last straw for James Baldwin, he knew that he needed to leave his home since childhood for new experiences, and did so that very same day.) With a high school diploma under his belt James Baldwin moved to New Jersey and began working as a railroad hand. After two years in New Jersey, Baldwin moved to Greenwich Village. There, he first met Richard Wright (an African-American author whose strong protests against racial prejudice made him one of his generation's most important spokespersons) and began his first novel, In My Father's House. It was not until four years later that James Baldwin began to receive recognition, such as awards and fellowships, for his writings.
Sunday, November 10, 2019
The Only Character Responsible for the Tyranny of Macbeth
ââ¬ËThe only character responsible for the tyranny of Macbeth is the man himself. Discuss' Macbeth is not the only person responsible for all the poorly made decisions and unjust ruling. This character based theme is shown extensively throughout the play ââ¬ËMacbeth' by William Shakespeare. During the play we are shown Macbeth as a tyrant ruler who is always killing people. Just at the start of the play we see Macbeth fighting against Norway and Ireland and at the end of the play Macbeth if fighting against Macduff and his army.Everyone around him influenced on his behaviour and caused him to kill many innocent people. the witches caused him to search for power because of their prophecies. Lady Macbeth used Macbeth to become queen and to do everything to stay like that. Banquo did not speak even though he knew the truth. Malcolm had got defeated to his fears which caused him to flee. All the major characters contributed into Macbeth's tyranny. The witches prophecies caused Macb eth to become a oppressor. Macbeth was a brave and courageous general before he met the witches which caused his life to change. For brave Macbeth-well he deserves that name. ââ¬Ë After Macbeth learned that the first prophecy which was that he would become the ââ¬ËThane of Cawdor,' he believed in the witches more strongly. The other prophecy was that he shall ââ¬Ëbe king hereafter. ââ¬Ë Macbeth immediately begins to harbour ambitions to become king. After hearing what the witches said, he didn't want to leave it as a chance but rather take the matters into his own hands, and he kills king Duncan and becomes the new king. But if he had never learned those prophecies from the witches than he wouldn't have killed King Duncan.He goes to the witches second time and learns three new prophecies. One of those prophecies it to be ââ¬Ëbeware of Macduff,' which then causes Macbeth to attack Macduff's castle and kill his wife and his ââ¬Ëbabes. ââ¬Ë Therefore the witches ha d a huge influence on Macbeth and the actions in which he took. Lady Macbeth provoked Macbeth to kill Duncan. Lady Macbeth also had huge impact on Macbeth's life and on his journey towards kingship. Macbeth was not thinking about killing his king, but Lady Macbeth defeated his thought by challenging his manlihood. Was the hope drunk where in you dress'd yourself? Hath it slept since? ââ¬Ë She easily persuades Macbeth into killing King Duncan. Also Lady Macbeth is the one that's doing all the planning while Macbeth is the one implementing it. Lady Macbeth successfully convinces Macbeth into killing Banquo and his son Fleance because of Witches prophecy, ââ¬ËThou shalt get kings. ââ¬Ë So it leaves Macbeth no choice but to kill his best friend. After Macbeth reaches the point of nihilist where he doesn't care how many people he kills.But Lady Macbeth feels the sense of guilt and goes crazy and sees imaginary bloodstains on her hands. ââ¬ËOut, damned spot! Out I say! ââ¬Ë She has great influence on decisions which Macbeth takes and easily convinces him. Banquo is also responsible for all the devastation caused by Macbeth. After Duncan is killed by Macbeth, Banquo becomes suspicious of Macbeth but does not confess this because he also believed in the witches prophecies regarding him which were, ââ¬ËThou shalt get kings, though thou be none. He chose to stay silent and watch Macbeth kill all those innocent people because he was selfish. He saw that Macbeth's prophecies came true so he believed that his ones will become true. Macbeth became aware of this and added Banquo to his death list. But if Banquo had told the truth then he might've had been alive and would've saved the lives of innocent people. But he, just like Macbeth had fallen trap to his own self and payed it off with his life. But Banquo's son Fleance managed to escap, ââ¬ËFly, good Fleance. Banquo stayed quiet which caused Macbeth to rule as a murderer. King Duncan's son's Malcolm a nd Donalbain flee leaving the throne to Macbeth. After Malcolm and Donalbain learn about their fathers murder, they fear that their lives may be in danger,'There's daggers in men's smiles, the near in blood, the nearer in bloody. ââ¬Ë So they decide to flee, which Malcolm goes to England,'I'll to England,' and Donalbain goes to Ireland,'To Ireland. ââ¬Ë But because they run away, people believe that they were responsible for Duncan's murder and rightfully give the throne to Macbeth.If they had stayed then Malcolm would have been the king because he had been chosen as the heir by King Duncan. They cared more about their life than their own family and values. By saving their own lives they caused many other innocent people to die. In conclusion the play,'Macbeth,' written by William Shakespeare is a tragedy which explores around Macbeth and his family and friends. Macbeth causes many tyranny events to occur but what causes to become a tyrant ruler is not only himself but also pe ople around him.People make decisions for him and controll his life to become a ruler who kills. The witches give him prophecies that he shall be king and he makes that come true by killing Duncan. In order to become King Lady Macbeth convinces Macbeth to kill Duncan and his best friend Banquo. In order for his son's to become king, Banquo becomes quiet even though he knows that Macbeth killed Duncan. Lastly Malcolm and Donalbain flee to different countries leaving the kingship to Macbeth. People around Macbeth cause him to become unjust and tyrant ruler. MUSTAFA TELLI
Friday, November 8, 2019
Loving Yourself and Someone Essay Sample
Loving Yourself and Someone Essay Sample Loving Yourself and Someone Essay Sample Loving Yourself and Someone Essay Sample I agree with the statement that loving someone is different from being ââ¬Å"in loveâ⬠with them. Being ââ¬Å"in loveâ⬠with someone is an intoxicating feeling, which veils eyes and changes perceptions. Lovers cannot perceive the world and the object of their affection adequately. One might say that infatuation is aimed at the image that a person creates of himself/ herself. Loving Someone Is Different from Being ââ¬Å"in Loveâ⬠with Them When there is an object to which one can try this romantic image, infatuation appears. The created image is attached to the lover. When the features of the real human look through the shadowy veil of the ideal image being in love can disappear as quickly as it began. Unlike being in love, love is a mature, holistic and multifaceted feeling. The object of love is accepted the way he/ she is. Love is the daily work, no matter how strange it may sound. This work is aimed at the acceptance and understanding of the person. A visible difference between love and infatuation is especially seen among young couples. Usually, spouses, between which there is only infatuation, file for divorce rather quickly as they are unable to withstand the everyday troubles and the shortcomings of the partner, which suddenly became obvious. How to distinguish love from being in love? What attracts one in another person? Being in love deprives one of the possibilities to see the shortcomings of the partner whether they are inner or external. Infatuation dictates different rules. What qualities of a loved one do you like? If to ask a lover this question, he/ she could hardly call two or three features of the partner. Unlike a person who is in love, a loving person can describe the features of his/ her beloved one, which attract him/ her in detail. How it all began? Being in love comes quickly, while love matures and manifests its presence slowly. ââ¬Å"Heâ⬠and ââ¬Å"Iâ⬠or ââ¬Å"weâ⬠? People who are in love have one feature, namely they perceive themselves and their partner separately. It is reflected in a conversation where the words ââ¬Å"Iâ⬠, ââ¬Å"heâ⬠, ââ¬Å"sheâ⬠are used. A person who loves does not make such a separation, since he/ she sees their couple as a whole and uses the word ââ¬Å"Iâ⬠, ââ¬Å"heâ⬠, ââ¬Å"sheâ⬠. Quarrels or the acceptance of the partner as he/ she is? Lovers often have quarrels, weep and then make peace. In love, everything is different as the feelings are more stable. There are no sharp ups and downs. People who love each other try to avoid quarrels by understanding each other and looking for compromises. Test by a separation. It is said that separation kills being in love, but makes love stronger. Distance and time nullify any being in love, while they make love grow stronger. I agree with Bonny Albo (2012), who claims that being in love can be seen as one of the stages of the development of a loving relationship between people. Passion gives a way to a quiet and faithful love, in which respect, understanding and honest reign. Self-Love is Necessary before We can Love Someone Else I fully agree with the statement that ââ¬Å"self-love is necessary before we can love someone elseâ⬠. I do think that any person is happy when he/ she is loved, appreciated, and respected by other people. The energy of love is the real power, which is under the law of attraction. In order to be loved by others, a person needs to be filled with the energy of love to himself/ herself. He/ she should be a kind of magnet. To fill oneself with this energy, one must love himself/ herself. Tthe famous phrase from the Bible states, â⬠Love your neighbor as yourself â⬠. The main thing in this phrase is to love your neighbor. It is said about love to oneself as something obvious. Love to oneself is natural for human beings. Indeed, a person is born with a love of oneself. Did you see how babies smile and express happiness? This is a manifestation of love. Children love themselves as well as their bodies. However, in adulthood, this source of love can hardly flow, hence it is dif ficult for many people to understand what the feeling of loving oneself is. One cannot truly love other people, work or nature if he/ she has ââ¬Å"nothingâ⬠to love by, i.e. if he/ she lacks the energy of love. Love is like living water in the well: to give to drink other people, one first needs to fill his/ her own well. Therefore, to have the ability to love others, one must first fill himself/ herself with love, i.e. to love himself/ herself. People will love us only when we start loving ourselves. Certainly, it does not mean to be selfish or arrogant. It means to appreciate, respect, admire, and trust oneself. Moreover, a person is required not to criticize or humiliate himself/ herself. Even if a person makes mistake, he/ she first should consider them as a lesson and not to blame himself/ herself for them. A person who loves himself/ herself is capable of loving others, as he/ she knows what love is and what it can do. Such a person is able to give to others his/ her love, tenderness, kindness, and devotion. Loving oneself means to be able to love others. A person, whose heart is full of self-love, is able to give a part of this love to those who need it or deserve it. You always like Someone You Love I think that people always like those whom they love. Some people think that love is affection and it is not associated with passion, because passion is not love. Other people believe that love is above all passions. There are as many opinions as there are people. What about sympathy? In my opinion, love involves sympathy. Moreover, it is sympathy, which becomes the cause of love. Why is this happening? When we meet a person regardless of whether the meeting takes place, we begin to evaluate him/ her. We estimate not only his/ her appearance, clothing, style of conversation and behavior. We are also try to understand his/ her soul, mind and heart, that is, his/ her inner ââ¬Å"stuffingâ⬠. What happens when we realize that the person fits our ideas of a good man? We begin to like him/ her. The sympathy to this person appears. Sympathy is an attraction to a certain person. The further communication with that person can either disappoint us in him/ her and cause antipathy as opposed to sympathy, or convince us in the correctness of our initial evaluation. As practice shows, sympathy causes the start of a serious relationship that grows into love. People do not notice how the person, to whom they have sympathy, becomes very important for them and they do not want to lose him/ her. Sympathy as a psychological attraction is not a prerequisite that the relationship between people grow into love. They can stay at the level of friendship. Nevertheless, I believe that most people who have their beloved ones will admit that it was sympathy, which caused love between them. This is not surprising. How one can love a person, if he/ she does not feel sympathy for the partner, who is not interesting as a person. Jealousy Shows that a Loving Relationship Has Depth From my point of view, jealousy shows that a loving relationship has depth. Jealousy is usually considered as an irrational, extremely painful and annoying psychological feeling inherent in all people without exception. As proposed by an Indian mystic Osho (n.d.), ââ¬Å"jealousy is one of the most prevalent areas of psychological ignorance about yourself, about others and more particularly, about relationshipâ⬠. Probably everyone knows at least one sad story where the husband was jealous of his wife (or vice versa), making claims to his second half, and then the family fell apart. Indeed, the jealousy of a husband or a wife might lead to the destruction of the family. There are several types of jealousy: moderate, severe, and mad jealousy. The researchers believe that the cause of jealousy may be psychological problems, such as lack of confidence and the presence of various psychological complexes. Jealousy is caused by the fear of losing a loved one who can find a more beautif ul, smarter or richer partner. Thus, jealousy is often seen (especially by psychologists) as an unhealthy psychological state. In addition, strong and insane jealousy can lead to tragic consequences, including the death of one of the partners. This is the reason that jealousy is seen as a very negative phenomenon that should be avoided. As a German philosopher Friedrich Nietzsche (2012) said, ââ¬Å"He whom the flame of jealousy encompasses, will at last, like the scorpion, turn the poisoned sting against himselfâ⬠. I agree with this opinion, as the extremes of jealousy are destructive for both partners. However, what about moderate jealousy, which does not appear in the manic pursuit of a partner, regular claims or the application of physical violence? I believe that it not only shows that a loving relationship has depth, but also plays a useful role in them. Firstly, moderate jealousy is not the result of psychological problems, and, therefore, it cannot be called a disease, which needs to be treated. Secondly, it has a positive meaning, as it strengthens a loving relationship, making it deeper and stronger. Moderate jealousy has a positive value as a way to maintain the interest of both spouses to each other, their desire to enjoy each other and attract each other in various aspects, including sexual. Jealousy is able to make people strive to become better companions to their partners. Therefore, it can include both physical and psychological development and the improvement of one of the partners. Secrets are Okay to have Even in a Loving Relationship I believe that there should be no secrets in a loving relationship. The relationship of two people who love each other should be built on mutual trust and honesty. Love suggests that people are honest with each other and have no secrets. Lies and secrets are destructive for a loving relationship, especially when it comes to a family. The presence of secrets in a loving relationship may lead to the fact that people will be alienated from each other and become strangers to each other. As a result, they will lose their affection and love for each other. Their relationship will cease to exist, as the partners will part. For some people, it may seem that it is easy to have different secrets and mysteries, but in fact, it is not. The longer a person is hidden behind his/ her past, afraid or ashamed of it, the longer both of them and his/ her family have many problems. No matter how a person tries to turn away from his/ her problems or forget what happened to him/ her, they will catch up wi th him/ her and play a trick on him/ her at the very moment when he/ she does not expect it. Personally, I prefer to make my own mistakes and not to repeat other peopleââ¬â¢s unconscious ones. The courage to look into the eyes of those family secrets that prevent one to live is the first step stop being afraid of them in the future. This is a step toward a new and happy family life. The less there are mysteries and secrets between family members, the healthier their relationships are. In a healthy family, healthy and happy children are born and grow up, which in turn is good for the society in which people live. In the end, each person is the creator of his/ her own life and only he/ she can decide what it will be look like. I know only one thing: by getting rid of family secrets, one makes his/ her life much easier. Loving Someone Involves Accepting Risk Some argue that love assumes the acceptance of risk. I think that this statement has a sense. It is important to mention that love is tender. Love is devotion and affection. Furthermore, love is a situation when one gives his/ her life in the hands of another person. It happens because the strong feelings to the beloved, for example, devotion and the awareness of impossibility of living without a loved one, determine a desire to belong entirely to the beloved one. When we love someone, our intuition tells us that we have to deal with the risk. There are the following types of risk: The risk to remain ââ¬Å"not being loved in returnâ⬠(Bob Marley), when a loved one rejects oneââ¬â¢s feelings for him/her. The risk of being betrayed, when, after some time it becomes known that the second half has a relationship with another person. This risk is always associated with a very serious fear, the outward manifestation of which is jealousy, as many believe. The risk of being disappointed in the lover. Many people know the situation when a loved one who always seemed to be gentle, kind, or cheerful, becomes completely different and shows negative qualities and behavior. The risk of being completely dissolved in a loved one, losing all the desire and aspiration to take care of oneself. This type of risk is also particularly dangerous, because it can lead to a complete degradation of the individual who has submitted him/herself to his/her partner. True love can help to get rid of all these risks and fears. Mutual love is a mutual trust and loyalty. For this reason, one who bares his/ her soul to the person, whom he/ she loves and by whom he/ she is loved by, should not be afraid of risk. The only risk, which needs to be feared, is the loss of a loved one due to his/ her death. Death is not subject to us and, unfortunately, no one can escape this kind of risk.
Wednesday, November 6, 2019
Alexander Calder Essasy essays
Alexander Calder Essasy essays Alexander Calder was born in Lawnton, a suburb of Philadelphia, on the date of July 22 1898. He was named Alexander after his father, Alexander Stirling Calder, and his grandfather Alexander Miline Calder. With all three of the Calder men being named Alexander, they needed something to set them apart from one another, so the youngest Alexander, developed the nickname Sandy. He got this nickname because he looked like Santa Clause with his flannel shirts on, and a clown with his big, baggy khaki pants. Sandys grandfather, Alexander Miline, was a wonderful sculptor. Philadelphias new city hall hired him in 1872 to design and model various figures. One of his best known statues that he made was one of William Penn. This statue took twenty years to complete, and the reason it took this long is because it stands thirty-seven feet high! Just to give you an idea about how big this thing is Penns nose is thirteen inches long, and his buttons are six inches in diameter. This statue weighed 60,000 pounds and had to be taken apart just to get it to the roof of the City Hall tower where it stands to this day. Sandys grandfather had six children one being Alexander Stirling Calder, Sandys father. Alexander Stirling Calder was also a great sculptor. Stirling seemed more sophisticated with his works and wanted more realism to his sculptors. However, the Calder name was still not really associated with art till Sandy came along. Sandy was the youngest of his family. He had a sister named Peggy that was two years than he was. His father, as you already know, was Alexander Stirling Calder and his mother Nanette Calder. When Sandy was three his mother and father sold their house in Lawnton and moved to an apartment in Philadelphia. When Sandy was little his mother and father often called on him to pose for them while they would sculpt. He would often pose in the nude as in the sculpture ...
Monday, November 4, 2019
Exploring Human Nature and Destruction Essay Example | Topics and Well Written Essays - 1000 words
Exploring Human Nature and Destruction - Essay Example For some it is to do in good for one another, for others it is just to make it another day. Human nature consists of moments of love, hate, passion, living and dying. In this case, it is destruction, both in war conflict and from the standpoint of considering suicide to end an internal war. A person is born and a person will die but it is what the person does in between these two milestones that is of importance. The purpose of life is unknown but while these writers look at a reflection of human nature, only each individual can narrate their own story. When looking at the references that William Manchester discusses, he analyzes the concept of war. He includes in his essay about Okinawa the concept that war has existed for several years. Manchester uses World War II as a reference discussing how it came to an end eventually with the United States being crippled in the middle of war by its opponents. Using a landing force, a fleet of 1200 ships as part of the United States invasion i n Okinawa, the people on these ships were subjected to attack from other ships in the sea and from the dropping of deadly bombs from the air. When analyzing the two enemy forces, the goals were similar: to destroy one another. The Japanese planned to attack the United States Marines as they approached the island by sinking the ships. Alternately, the Marines were on a mission to attack the Japanese by creeping onto shore and driving them into the sea (Manchester). While this is just a simple narrative of a historical event that deeply impacted the United States, it is evident that human nature was at work here. Both Americans and Japanese fighters were together in combat but were working against each other. Both sides of the war saw their opponents as enemies and the goal was to kill or destroy. Each side desired to win the victory of the war. Human nature is at work here because by just where a person was born determined which side they fought on. While many outsiders rarely know t he purpose of a war, the goal is always for their country to be victorious. It is like rooting for a team, wanting to see the opponents walk away, holding their heads in shame. Everyone wants to be on the winning team. Though human nature is not necessarily to kill, it is to fight for one's own side. When looking at this issue further, these U.S. Marines did not know each other when they walked into battle but they became teammates, fighting for their country, fighting for their lives and most of all, fighting for each other. Outside of war, they may have had nothing in common but in war, they let down all guards and help each other toward a common goal. Being an American or being Japanese gave each person in this war an identity. This defines battle lines and identifies the enemy. Marines more than likely had a feeling of hatred toward their Japanese enemies and as a result, aimed toward destroying them. When it comes to human nature, what goes on in one's mind that causes destruct ion? In war, it is the motive to devote oneself to their country and pray to come home to their families alive. However, some people self destruct as well, fighting a battle against themselves. This issue is discussed by Hoagland's essay discussing ââ¬Å"Heaven and Nature,â⬠and describes suicide. A person that is contemplating suicide is instead at war with themselves. Human nature is a different force here where a
Friday, November 1, 2019
Cyber Crimes Coursework Example | Topics and Well Written Essays - 500 words
Cyber Crimes - Coursework Example Computer programs that breach the target system facilitate it. Examples of hackerââ¬â¢s objectives include illegal funds transfer and retrieval of information such as in cases of deformation need to undermine competition. Another type of cyber crime is ââ¬Å"cyber stalking,â⬠defined as continuous harassment initiatives or actions, over the internet that induces considerable threats to a victim (Gupta, 2006, p. 7). Examples of cyber stalking include online sending of intimidating messages or calls (Gupta, 2006). Another type of cyber crime that has developed with the increased level of dependence on electronic system is ââ¬Å"software piracyâ⬠(Gupta, 2006, p. 9). Pirating software means stealing software or illegally obtaining and distributing its counterfeit copies. Business organizationsââ¬â¢ reliance on software for data recording, storage, and analysis identifies the enterprises as prime victims of software piracy. The piracy has a number of disadvantages to the victim businesses, buyers of counterfeit software, who cannot obtains rights of usage and warranties on the products besides risking hardware because the pirated products are hardly tested for approval (Gupta, 2006). Infecting other partiesââ¬â¢ system through spreading viruses is another type of ââ¬Ëcyber-classifiedââ¬â¢ crime. This involves dissemination of a harmful program to other partiesââ¬â¢ systems and may aim at paralyzing a businessââ¬â¢ network to interfere with its operations. Other cyber cri mes include jamming of networks and committing frauds over the internet (Siegel, 2008). One of the effective measures to warding cyber crimes is legal deterrence, initiative that can be achieved by reporting, to law enforcement authorities, cases of cyber crimes or behaviors suspected to possibly lead to cyber crimes. This, together with provision of evidence, facilitates successful prosecution of offenders and discourages others from engaging in cyber crimes. Reporting
Subscribe to:
Posts (Atom)
Jane Addams essays
Jane Addams expositions Jane Addams was conceived on September 6, 1860 in Ceadarville, Illinois. She entered the Womans Medical College o...
-
1.1 Introduction to myself and reason for proposal. My name is MR Michael Christou and I live and work at Moatlow Farm (GR 156 538). Farmin...
-
Animal Research In Psychology Health And Social Care Essay Throughout its short history of recognition as a legitimate experimental field...
-
Human trafficking has become a major problem worldwide which affects many people. An estimated 600-800 thousand people are moved unwilling...